If you’re making your living from YouTube, there’s no financial safety net, no contract, no sick pay, holiday pay. it’s a fierce popularity contest in which an individual’s earnings is largely determined by a set of black box systems; recommendation algorithms and demonetisation processes, which you, as a worker, don’t get any insight into. They are determined solely by YouTube, without consultation, even though they hugely influence the working experiences of content creators on the platform.
At the same time, the amount of content uploaded to YouTube is astronomical – equivalent to 400 hours of new content every minute. For every successful content creator, there is apparently a whole army waiting in the wings to take over should they miss a step, stumble or fall down. A seemingly endless pool of labour in a labour market without geographic barriers.
Understandably the pressure that this can take on YouTubers is huge.
In this episode we return to hear the conclusion of Jorge Sprave’s story. In part one of this two part story, we head his story of getting to YouTube with the Slingshot Channel, where he makes homemade weapons and launchers, how he left his well paying job to go full time on the platform and how his income collapsed following the implementation of a series of policies by YouTube – in a period that would be know as the Adpocalypse. We return to the story looking at what steps Jorge took to combat the changes.
Olga Kay's story for this podcast came from an interview for this book written by Chris Stokel Walker
There's a lot of great stuff on YouTube itself about creator burnout that helped me with this episode. Here's a few things I wanted to share:
Great short documentary by the BBC with a focus on Latin American creators
Elle Mills' Burnout at 19 video
The Mental Health Struggles Of Being A YouTuber: Trolls, Jealousy, Burnout by Dr Ali
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